3 Top Tips From SPIN Selling by Neil Rackham First published in 1988, Neil Rackham’s SPIN Selling is still a must-read when it comes to mastering the consultative sales process. The approach is all about asking questions to REALLY understand the client’s pain points, instead of just assuming you already know what the client wants. …
Using Xero for marketing isn’t widely known but all the data you might need to supercharge your next marketing drive is all in Xero. It’s widely understood that it costs a great deal more to acquire a new customer rather than simply retain the relationships you have. Yet most small businesses don’t have the time …
There’s a lot of talk about the need to add value to a business. It’s one of those buzzwords that we hear so often. But how do you add value to a business in practice? When you break it all down, adding value is all about differentiation. It’s all about setting you apart from your …
